Danielle Balbone

HIYA!! I'm Danielle. Click around and check out my work!! 

I created and led this campaign from the concepting stage, through to the photo shoot and photo editing, all the way to the actual out of home boards being posted in New York city!

This project was brought to me as a creative brief with goals to reach “basic” millennials and keep sales momentum for a product that was launched a year prior. As I am more similar to the target audience than I am willing to admit, I quickly came up with 3 concepts. The idea that stood out was to rename New York’s Iconic Roosevelt island to Rosévelt island. 

The client wanted to launch on April 1st, as the ultimate April Fool’s Day prank, that gave us 3 weeks to execute. So, we hit the ground running developing a new branding for the island, altering photos, creating printed ad buys and creating a webpage. As well as a launch video.

After we launched on April 1st we successfully had gotten over 200 million impressions on the campaign and garnering 18 earned media placements in top-tier outlets such as Daily Mail, Food & Wine, Adweek, TIME, Washington Post, Yahoo, and NY Post. 

I was responsible for the original ideas, all branding, all photo editing, all print production, creative/art direction of the video as well as the social content to be captured and posted.

After 2020 we needed light and fun content to get people back to the beaches. With Coney Island being so close to Manhattan, it’s the forgotten escape! From concepting to production, we wanted to show people how many ways they can get to Coney Island!!

I was given the final images from the photoshoots and billboards and was given the task to make them move for social media and many other platforms.

I have created and managed the design and production of the Novartis Keep it Pumping social campaign. From the creation of brand guidelines all the way to the current social posts.

A fun infographic designed for an interesting topic. I have created this from inception to the final product. There is an overall Global infographic and then 3 market break down, one for USA, U.K. and Germany! Check out more info here www.feelmore.global

From Inception, to design, to ad production, to Barclay Center Oculus, to Times Square digital board, to accompanying Tumblr micro site, to Gif infographics, I was apart of it the whole way!

Visit the accompanying tumblr micro site : http://yourchoicesmatter.nyc

We were enlisted to create a code of conduct book for VF corporation. These are my designs from inception to these almost finished spreads.... Though they decided not to produce a code of conduct this year (their loss), I still have these cool almost final spreads. 

I have done a lot of annual and monthly reports, info-graphics, social posts and more, across all lines of business for Bank of America. As well as design work for their partnership with Merrill Lynch. I'm supplied a word doc full of charts and left to my own imagination (with guidelines in mind) to find my way. Here's just a few examples of the work I've done for them! 

NYC DOT teamed up with Curb to give riders $10 dollars of their ride if they used the app instead of drinking and driving! I have developed the creative surrounding this co-sponsored promotion. From a physical hand out to social assets all the way to the animated assets for Taxi tops and Taxi TVs! 

I was responsible for color correcting and photo editing all of the water color art. You can check these out on your local subways. 

For these fun infogrpahics I was given some interesting facts and brand guidelines, and this is how they turned out! All of these are custom illustrations!